Gaining the trust of customers is the most important aspect for every business and even more essential for startups. If nobody trusts your brand, nobody will buy your product and without building trust you cannot expect your business to grow.
The Early Stages of Promoting Your Startup
If you are in the early stages of promoting your startup, you have probably thought about trying every possible marketing tactic available such as emails, targeted ads on social media, blog posts, etc. However, nothing’s better than video content as the best medium to display a company’s competence and expertise that will connect with the customers.
Why use video content?
Time is fast in the digital age, and as an entrepreneur, you should keep in mind that video is the medium that lets you explain your product or service in the shortest amount of time.
There are valid reasons why video is being known as the king of content for the digital age. It has become one of the key aspects of online marketing and the most preferred way for audiences to learn more about a product. Now, more than ever audiences have the power to pick and choose what content they want to see when they want to see, and where they want to see.
Videos keep coming up as the best performer compared to other formats
If you want to build your company, branded video content must be at the top of your game. Promoting your product or service through a video platform is not good enough. For a video to be effective it must be captivating and entertaining. A video is good to promote a brand, but it should not only include promotions; there should be something for the audience as well.
Building a lasting and loyal relationship with your customers is all about trust. A quality video with a professional finish can do amazing things for your brand – From boosting your online presence to converting potential customers into clients.
The three most effective types of video content to build trust in your startup are:
- Product videos
- Explainer videos and
- Customer reviews and testimonials
Highlighting your offerings with Product Videos
Product videos are very popular in eCommerce marketing as they offer a straight and simple way of communicating your product or service’s features and benefits. The best product videos are the ones that don’t feel like commercials, but rather look like a cool and flashy reveal of your products.
Showcase expertise with an Explainer Video
There’s something about stories that connect with people on a deep and emotional level so why not include this in your videos. Explainer videos are one of the most engaging types of branded content out there.
Explainers convey complex topics in a way that’s easy to understand. They include animation and motion graphics, and sometimes uses a wide range of resources like characters, infographics, and metaphors to educate viewers on the company, the product, and the unique benefits the company is offering.
Explainer videos don’t look like traditional ads. They are a combination of educational and branded content. They talk directly to your audience, explaining to them how your product or service works and how it can make their lives better. They usually start by bringing up a problem, suggesting a solution, and then showing the other benefits.
Share happy customer stories with a testimonial video
Testimonial and review videos are widely used as a tool to drive trust by sharing positive experiences of happy customers. It also helps to point out the unique features of the product.
Customer reviews let your product speak for itself and by focusing the conversation on the tangible benefits of your product or service, viewers get to have a better sense of the positive impact you can have in their lives and business.
Choosing clients who are representative of your target audience can also help to give a demonstration in a real-life application that will achieve a great impact on your audience. When you have a good customer review and combine it with the engaging video, the results can be really impressive.
Must-Follow Production Tips
Always use a script: Whether you are making an animated video or interviewing customers, you will always need to begin with a script. This will be your guide throughout the production process of your video, and it will help you stick to your original goal.
Keep it simple and short: Nobody has the time to sit through a long piece of content about your product. So it is always better to keep the videos short and simple if you want your audience to watch the whole piece.
Conclusions
Trust and engagement is a critical part of every startup success. With the use of video content, you can connect your products or services with your customers in compelling ways.
People trust only what they can see and what others think it’s good, which videos can do in a much-personalized way. This can help to increase your online presence and get your business off the ground. If you own a start-up and want to introduce your products to your customers, video content should be one of your primary marketing tactics.
If you want to increase your online presence and get your business off the ground, you can depend on Digital Presence Today. We know exactly where your video content can get the most views and responses from customers. Digital Presence Today can help you connect your products or services with your customers in effective ways. Know more by clicking here, www.digitalpresence.today
