You have an amazing idea and you are planning to launch your startup. That’s really great. But you would be surprised to know that 90% of Indian Startups fail in the first few years and within 5 years they shut down? Moreover, the reason for failing these startups is not a lack of funds or ideas. The reasons are the lack of innovation, creativity, and experience. Failed startups like AskMe.com, Auto Raja, Cab Auto, FrankleMe, etc. are few examples.
You may have a great-unique idea, team, and funds but that is not enough to scale your startup and make it stable and profitable. More customers, sales, and profits are the key ingredients to grow your startup, which can be possible with a well-strategized Startup marketing plan tailored for your business only!
Startup marketing is a completely different science as compared to traditional marketing strategies. You need to come up with an unbeatable strategy by handpicking and combining the right marketing channels.
Now is the era of smartphones and the internet. According to recent reports, There are 374 Mn smartphone users are in India and 270 Mn people are using the internet in India. Marketing has also changed over time. It has become more of digital marketing and less of traditional marketing. Many businesses including big corporates as well as startups are focusing on Digital Marketing to grow their businesses and customer base.
There are many. But not all digital marketing strategies are the same and give you the same profit. Some digital marketing strategies give you amazing results while others don’t.
Of all digital marketing channels that you can choose for your startup, you need to select the suitable only because not all digital marketing strategies will turn profitable for your startup.
You need to select the right digital marketing strategies for your startup to get the maximum possible output. For this, you need to consider many factors including your niche, target audience, demography, etc.
There is no doubt that due to COVID-19, the year 2020 turned out to be extremely challenging for startup businesses, and mostly struggled to maintain their presence. And, it is expected that 2021 will be even more challenging. That’s why businesses are looking towards Digital Marketing to increase their conversion and revenue.
Whether you are a fledgling entrepreneur or an established business owner, you know the significance of digital platforms and online marketing. Though, are you using the internet and online marketing to boost your customer interaction, and increase sales?
Here are 10 digital marketing strategies for startups that will allow your business to reach out to the defined target audience available over digital mediums, and boost your growth. So, stay hooked with me.
1. Creating an impressive digital presence of your startup:
The 1st step indeed is to have a well-optimized website and social media pages for creating your digital presence. To make your website look more professional, you can hire a professional designer to look over your site. For content marketing and increasing organic traffic, you must make sure that you have a blog for your website. You can create a presence on the web through blogs and articles so your customers can have an idea about your services and products.
To get more traffic, you can also put prominent links to your website at various directories. For your marketing campaign, you can also consider hiring experts in the field. These experts can provide you with information about what will work and what will not.
When you include these in your marketing strategy, you will have a better chance of success.
2. Email Marketing: Tips for Your Startup Business
Email marketing is the most effective way to promote your business. To build an email list of potential customers, you will have to gather their email addresses. It is a matter of knowing where to find an email address, as well as making sure that you do it right the first time.
The way to get started with marketing is to go online and do some research on what other people are doing. Knowing the methods that are working can help to get you going, as well as give you great ideas on how to create your list.
You just have to be careful about sending to people that don’t care about your product or service. If you want your list to have longevity, then make sure you choose people who need your product or service.
3. Newsletters:
Once you have determined your target market, you will need to start planning out a monthly newsletter. Having a regular newsletter will ensure that your campaign is viewed by your subscribers. You want to make sure that you use a high-quality email marketing software to allow you to know when you should send out an email.
After you create your newsletter sign up form, you can start looking for your products or services or start building an affiliate link. Keep in mind that people are only going to join you if they have an interest in what you are offering.
You will want to email potential customers with offers to promote your products or services and have them take action. You can do this through offers that promote your software or affiliate links, as well as offering incentives for signing up. When done properly, email marketing can result in a considerable amount of profit for your business.
4. Social Media Marketing
Social Media Marketing is simply marketing done through social media platforms. It is a technique that includes website promotion, blogs, and discussion boards to connect with customers, promote a business, and establish a brand. It helps to establish business relationships, promote, and make an organization more appealing to potential clients.
With social media marketing, companies can reach their customers when they need them most. If you are looking to make your startup business more appealing to customers, consider using social media marketing.
To reach more potential customers, you will need to implement social media marketing strategies in your marketing plan. If you’re looking to start a startup business, this is a great way to establish the name of your business and attract new customers.
5. Avoid Failure with Paid Promotions and Paid Advertising while doing Search Engine Marketing
The idea of paid promotions to help a startup business success is simple enough, but it can go easily wrong. You may spend your time and money developing your promotions and marketing efforts, only to realize that they are not bringing any leads.
One reason why paid promotions may not be as successful as you’d like them to be is because of the quality of your content. You want to have a catchy copy and design that will catch people’s attention.
Secondly, you should remember that you are writing for the readers. When you go into Paid Promotions thinking that only your site is going to get traffic, this is not the case. A good article or blog always gets more views and traffic because people find it useful. The success of Paid Promotions and Paid Advertising depends on the quality of the material you put out there.
It’s not always easy to write a good article, but if you’re doing it well and putting out high-quality content, it will make your Paid Promotions and Paid Advertising efforts more successful.
6. Well-planned and executed SEO of your website
The most cost-effective online marketing strategy that will generate more traffic to your website is Search Engine Optimization (SEO). It is mainly a marketing plan that is driven by search engines to generate relevant traffic to your website.
The idea is to make your site to be easily found by the search engines and also to bring about a targeted audience to your website. The best way to attract such visitors is through the use of good content and rich media such as graphics, videos, voice over Internet applications, and animated images.
To maintain a high rank on search engines, you need to make use of the best practices of Search Engine Optimization. In SEO, keywords or key phrases are associated with every content of each page of your website to make it search engine friendly. The content must also consist of all the essential information that is related to your business, product, or service.
You need to have a high level of competency to conduct a search engine optimization campaign. It is basically to get an understanding of how search engines work and what are the latest updates.
7. Content Marketing
You should always be careful with content marketing as you might lose clients with your by lousy content. You know what search engines think about your content, you can go through the Google manual and include the fundamentals in your content.
Another way to find out what the search engines think about your content is to have your content analyzed. If you are not a blogger or a content writer, the best way to go about your content is to find a company that specializes in content and employs them to write blog posts for you.
You can also use a service that will analyze the content of your business and send you an email when there is a problem with the content. It sounds far-fetched, but you might find that the content management expert had seen similar issues before.
The best thing about it is that you do not have to worry about the time it takes to do it yourself. You can ask them to write the content for you, but make sure you do a little research before employing a content management company.
8. Embracing YouTube Marketing as a new age Digital Marketing tool
You would be surprised to know that YouTube is the second most popular search engine in the world. The first is Google. At present, there are more than 265 million active users on YouTube in India. This makes it a strong reason for brands to have their presence on YouTube to reach out to their target audience.
However, I have seen that many startups are not yet considering YouTube Marketing as a part of their startup marketing strategy. A well-planned YouTube Marketing Campaign can you can get amazing results for your startup marketing. This is no secret that companies like Flipkart, Hyundai, Asian Paints, Pepsi etc. have grown their businesses with YouTube Marketing.
9. Viral Marketing
Nothing works better than viral marketing when it comes to generating massive traffic, sales, and create online buzz for your startup business. If you are able to create content that can go viral, you can get overnight success.
You need to create content like articles, explainer videos, Instagrameels, Youtube videos, etc. from a unique perspective and should have a strong digital marketing plan to promote it.
10. Influencer Marketing
At present, Influencer Marketing is one of the trendiest digital marketing techniques. It indeed is a highly effective and inexpensive technique to grow your startup, only if planned well.
Benefits of using Influencer Marketing:
- Massive exposure for your startup.
Gain trust as well as customers for your business
Extremely Low-cost marketing strategy
Easy to execute
To proceed with, you can hire popular influencers or some micro-influencers (less-popular) to promote your brand.
Following these tips will help you understand effective marketing strategies and how you can implement them. With constant developments in the digital marketing field, it is also very important to keep your strategy updated.
Digital Presence Today can help you appeal to your potential customers with creative emails, build a user-friendly website, establish business relationships through social media, maintain unique content, and generate more traffic to your website with the best SEO strategy. For more information, visit www.digitalpresence.today
