As years pass by search engine algorithms are becoming more sophisticated. This is good to some extent as it has improved user experience and reduced the popularity and relevancy of spam and weak websites on search engines.
To make your website rank high in the search list you be smart and follow the rules and when applying various SEO techniques. SEO algorithms are frequently changing and things that used to work a few years ago are no more efficient.
Keywords
Don’t
Don’t use competitive words when you are just starting the SEO of your website. Start only after you have enough budgets to compete for them. Also, don’t take whatever Google suggests you but start from the ground up and later try to compete for the best.
Do
Target mid-tail keywords and longtail keywords on new sites and invest the profits from your initial success to compete for broader and more competitive keywords. Use keywords analytics to confirm your decision. Even after you start writing content, follow keyword analytics over time to see which phrases need attention.
On-Page SEO
Don’t
Don’t repeat the same keywords everywhere as you will risk getting filtered. Repeating the same keywords can make Google see your site as spam, therefore, you’ll risk losing a lot of great traffic
Do
Rather than repeating keywords use a mixture of synonyms, related words, and word forms. You can also try putting region-specific keywords which can be far more effective, but make sure you link on keywords you want to rank for and ensure you only link to a web page once.
Content Quality
Don’t
Don’t use too many links in your content or else it will look like spam. Do not publish random copy-pasted content as it can be disastrous to your SEO.
You can aggressively market a mixture of decent content aligned with relevant keywords and some exceptionally strong-featured content. If a page performs exceptionally well, work on the page further to improve its depth and quality. Try to produce simple, relevant, and easy to understand the content.
Site Size
Don’t
Don’t create thousands of 150-word pages just to show you have some content on your page. This can reduce your SEO ranking as the Google algorithm does not like short page websites.
Do
Google prefers websites that contain all information and which grows strategically using data from analytics and competitive research. Make sure that your content is simple and highly specific to your topic. To attain the preference of search engines you must focus on creating relevant content that your customers will love reading.
Monetization
Don’t
Don’t place more ads than content otherwise your ads will provide a better user experience than your content.
Do
Place only some ads on your new site and progress to place more ads as the site ages build momentum. Show fewer ads with featured content and more ads on pages with less importance. Try to make use of analytics data to refine and improve the monetization strategy.
Anchor Text
Don’t
Don’t use the same keywords all the time, expecting to get filtered. As Google’s search engine algorithms have seen improvement, Google no longer considers the same keywords as a feature to improve search engine rankings.
Do
Create a strategic approach that combines related relevant keywords and a decent amount of diversity.
Deep Links
Don’t
Do not direct all links to your homepage. Too many links directed to the same page will look spammy, but a few relevant links to key internal web pages will tend to benefit your SEO.
Do
Build a broad base of diverse links. Having multiple links to the same web page will neither increase your SEO nor harm your SEO, so if the link enhances the user experience, then you should go for it. You can also use analytics and market research data to determine which pages deserve more.
Link Quality
Don’t
Don’t use low quality or free links and services, just to show you have multiple links.
Do
Use a mixture of links with some being strong and expensive to give the site added stability and some cheaper links to help build out your link diversity.
Applying these points in your inbound marketing strategy can improve your SEO. But you should also remember that SEO takes time, so be patient, and eventually, your website will bring organic traffic and potential leads.
