Keyword research is a crucial factor in SEO success. Whether you’re a newbie, old blogger or a business owner trying to develop your content strategy, using the right keywords is one of the most efficient ways to attract consistently, quality traffic to your site.
Keyword research is the process of gathering all possible variants of keywords that might be relevant to your current site, content, products, services, etc. The keywords should also relevant to your customers and users. Keyword research includes not only finding these keywords but also sorting and prioritizing them into logical, related groups and implementing them on your website pages.
Using groups of related keywords, and examining their relative popularity, can not only give you insights into opportunities to drive more organic traffic to your site but can also help you understand the overall intent of your potential users.
As long as people search using the search engines or digital assistant for their queries, keywords are a major part of understanding user’s queries, improving your business ranking, and creating the best content. Keywords will continue to matter as long as people are for an answer to something.
Here are 10 of the best keyword research tools to help you improve your SEO in 2022:
- Ahrefs Keyword Explorer
Ahrefs is one of the best keyword research tools that content creators and bloggers must use in 2020. The platform provides a broad keyword report like keyword difficulty score and 1,000+ keyword suggestions. Other features of Ahrefs include click metrics for improving CTR and extensive SERP overview. Recently, Ahrefs rolled out a new and improved “Keywords Explorer” which gives detailed information on each keyword. The lite version of Ahrefs Keyword Explorer starts at 99$/month.
2. SEMrush
SEMrush provides all the features you need to run a successful SEO. Instead of providing a long list of keywords, the platform suggests 5-10 effective keywords. Other features of SEMrush include access to the complete keyword research toolkit, keyword difficulty analysis, and organic traffic insights. It also provides long-tail keywords and ad group ideas with worldwide CPC distribution statistics. SEMrush provides a 7-day free trial for first-time users.
3. Google Keyword Planner
Google Keyword Planner is a completely free keyword research tool providing a few basic features. It’s one of the most accurate sources of keyword data on the market as the data is sourced directly from Google. The Google Keyword Planner Guide shows SEO-focused keyword research along with bid range. It is the best choice for small business websites.
4. Moz Keyword Explorer
If you need unique keyword recommendations, Moz Keyword Explorer is the tool to use. It is also very easy to use and has all the features including organic CTR score and priority score of keywords. The organic CTR score allows you to predict the number of clicks you are expected to attract on page 1 of Google search results. Moz Keyword Explorer offers 10 free queries per month and $179/month with complete features.
5. Serpstat
Serpstat is an excellent tool for SEO as it offers website analytics, keyword research, SERP analysis, backlink analysis, a rank tracker along with keyword difficulty, and keyword trends. It is the most budget-friendly keyword research tool as the plan starts from $55 per month.
6. Keyword Tool
If your job is to gather the most trendy list of keywords from multiple sources, the Keyword Tool is the platform for you. The platform is the best keyword research tool on the market and offers analysis for multiple search engines including Google, Bing, Amazon, YouTube, and many more. It has an autocomplete keyword feature and helps to analyze competitors. It’s free for first 750+ keywords and the basic plan starts from $69/month
7. SpyFu
SpyFu is the number one choice for analyzing your competitors’ SEO strategies. This tool helps you uncover unique and valuable keywords with ranking difficulty and historical rank changes. in-depth domain analysis. Subscription to SpyFu starts from $33/month.
8. Soovle
If you don’t want to gather keywords from many sources, Soovle is the keyword research tool to use. Soovle brings all the results of search engines in one place and gives you suggested keyword ideas from Google, YouTube, Bing, Yahoo, Amazon, and more. It is the best place to find trendy and rare keywords that not many of your competitors know. Moreover, with Soovle, you can easily save your favorite keyword ideas with its “drag & drop” feature.
9. KWFinder
If you want a never-ending source of keywords, Keyword Snatcher is the tool to use. A single keyword in Keyword Snatcher can generate over 2000 keywords ideas. Moreover, the tools help you sort keywords of specific lengths. Finding long-tail keywords is much easier with Keyword Snatcher.
These are some of the best keyword research tools you use to rank higher in the search results page. To find the one that works for your business, start by analyzing your budget and then consider the primary focus of your brand’s SEO strategy. You can also check out www.digitalpresence.today for more information on keyword research tools.
