Organic traffic is the most important form of traffic because it allows you to rely less on paid channels. Unlike paid campaigns, organic users don’t come with any immediate marketing costs. However, many online retailers get caught in a holding pattern for E-Commerce SEO growth. If you feel like you’re hitting a wall for the types of effective E-Commerce SEO, here are 10 e-commerce SEO tips to generate more traffic to your shop.
Site Structure
Your site’s structure is the foundation of your site and your SEO strategy. Without site structure, the user could be easily confused or uninterested and leave the site right away. And Google doesn’t like that.
- Create a sitemap
An up-to-date sitemap can help search engines discover your content more effectively. It also defines page priority and shows robot know what to crawl first. Also, verify if your sitemap meets search engine specifications.
- Focus on link anchors
Use internal links to establish site navigation, create content hierarchy, and boost link juice. Ensure that the hyperlink, anchor, or keyboard text and appearance are all optimized correctly.
- Optimize alt-tags on images
Using alt-text on your images can improve user experience, but it can also help earn you many SEO benefits. Alt and title tags clearly describe the image to help you improve your ranking which in turn can help to bring organic traffic.
Content
Content is one of the important aspects of SEO. It helps to communicate your message, inform your readers, and encourage them to buy your products and services. Most important of all, it helps you to attract users and clients to your website and business.
- Research keywords
Using effective keyword research tools you find related markets, rank well in search engines for specific topics, and drive traffic to your site. By doing good keyword research, it also helps to promote your products and services by enhancing your marketing effectiveness.
- Write unique product descriptions
Product descriptions are important for an e-commerce business. By making your product description accurate, useful, and easy to read, you are less likely to lose a potential customer during the process. You should you’re your product descriptions rich with keywords and play with the structure of original manufacturer descriptions, or risk having the same content as dozens of other retailers.
- Keep content fresh
If your catalog does not change often, try placing promotions at the top level to keep content fresh. You should also regularly update category descriptions to ensure that they reflect the latest trends and product searches.
User experience design
User experience aims to provide positive interactions that keep users loyal to the product or brand. It also allows you to define customer journeys on your website that are most conducive to business success.
- Improve page relevancy
Make sure users can quickly navigate your landing pages. Is there a clear description, a product image/gallery, a buy button? Uses struggle to find what they are searching for; they will leave quickly, increasing the page’s bounce rate. This will consequently impact your relevancy and your SEO.
- Work on Good site navigation
Good website navigation ensures those pages get the most authority and thus have a better chance of ranking high in search engines. It also helps to decrease the bounce rate. Make sure that users can find exactly what they want and interact with all the visual cues and call to actions you present to them.
- Improve your website speed
Website speed is critical for e-commerce SEO. Search engines, as well as users, don’t like slow pages so improving your website speed can help you rank well in search engines and thereby draw traffic. You can improve website speed by optimizing images, improving server response time, and enabling compression.
- Keep Pages published
It can be tempting to unpublished pages when products go out of stock, but un indexing pages can affect your SEO. Instead remain present for key search queries while providing better user experience.
- Allow users to the reserved item
- Offer similar or related products
- Redirect users to the main product category
Whether you are an SEO manager of a big Ecommerce company, a small online business owner, or a growth marketer looking for innovative ways to increase traffic, these SEO tips will definitely help you to bring more traffic to your Ecommerce website. For more information on how to generate organic traffic, visit www.digitalpresence.today.
