Often businesses and organizations simply have a call to action sidebar option form on their website and wait for users to subscribe. This works for some websites but the growth of subscribers is slow. For faster growth, businesses need to present the value and offer users multiple opportunities to join your email newsletter before they leave.
Getting Started
First, you need is to make sure that you are depending on a professional email marketing service. Using the best email marketing service helps you connect with the right people and gather potential customers. You would also need a lead generation software which can help you convert casual website visitors into email subscribers.
Here are some of the best ways to grow your email list fasters which are also easy to implement.
- Create interesting email content
Your content needs to be what your subscribers want to see. If you want people to stay subscribed and forward your emails, your content needs to be unique, creative, and fun to read. If your users enjoy your emails, they will look forward to your future emails.
- Encourage subscribers to share
Including social sharing icons in your marketing emails can encourage users to share their email address. This way, you can get access to your user’s contacts who can be your future subscribers. Also, include a subscription button at the end so that the readers can easily subscribe to your email if they find it interesting.
- Segment your recipients
Email recipients are more likely to click through emails that meet their specific interests so it is very important to segment your subscribers according to their personas. Creating multiple, targeted subscription emails, can help you convert visitors into subscribers.
- Renew your old email list with selective participation campaigns
If your email list is out-of-date and filled with non-responsive subscribers, you should create an opt-in email. By doing this you can encourage loyal subscribers to rejoin and remove those who are no more interested in your emails. Though you will lose many subscribers, you will gather a list of dedicated subscribers which can improve responsiveness and increase the chances of your emails getting shared.
- Run Contests and Giveaways
Running giveaways or contests is a quick and easy way to gather a lot of new subscribers. You don’t need to spend a lot of money to launch a successful giveaway campaign. Simple gifts and offers for winners will also attract a lot of subscribers. Allow users to join your contest by providing their email address, social sharing, or following you on social media. This can helps you reach many new users.
- Offer Deals and Discounts
Discount or coupons can encourage customers to make a decision. You can use this opportunity to lead them to become your subscribers. Offer the deals in such a way that recipients can avail the coupons only after subscribing to your emails.
- Use Sign-up Form
Sign-up form is another great way to urge users to put their email address. Users already enter their email address and a tiny checkbox can allow them to subscribe without entering it again.
With New Content
- Create a new lead-generation offer
Develop a free e-book or whitepaper and allow users to download or view the file only after they provide their email address.
- Create a free online tool or resource
Allow users to use a demo or free online tools after they sign up. Photo editing, SEO tools, animation tools, etc. are a great way to gather emails from users.
- Create ‘Bonus’ Content
Sometime to gain the interest of users, you need to give them free content first. Give a short introduction of your content and offer the entire content with more advanced tips only after the users submits their email address.
Using Social Media
- Promote an online contest
Use social media to host free offers, contests, and coupons in exchange for users’ contact information. Social media is also a good way to lead them to your website.
- Use Lead Generation offers on Twitter
Use Twitter campaigns to promote your products or provide a free resource to your followers who provide their email address.
- Promote offers through Facebook
Provide offers and content on your Facebook account that your followers can access after signing up. Be sure to add social sharing buttons to the landing pages and thank-you pages you send to encourage your leads to share further.
- Include the call-to-action button on your Facebook Business Page
Adding calls-to-action on our Facebook page will help gather interested customers. Direct your Facebook page’s CTA button to a landing page and allow access to the resources through the user’s email address.
- Publish links to gated offers via LinkedIn
Use your LinkedIn page to post links to the same gated offers you might also host on your blog posts. You can also do this inappropriate and relevant LinkedIn group discussions; just make sure your post is a welcome addition to the conversation.
- Use Pinterest to post static visual content
Pinterest can be your prime platform to post static visual content like images, pictures, and GIFs. This can encourage visitors to sign up and see more content. From this platform, you can generate new leads and grow our email list.
- Add End Cards to your YouTube videos
Add hyperlinked “end cards” to your YouTube videos that encourage people to subscribe to your channel via their email address. You can also include relevant links in your video description.
On Your Website
- Ask visitors for feedback
People like giving feedback on information and products that are relevant to them. You can also include a form for customer queries. You can also create a live chat tool for users who have subscribed to your website.
- Keep your forms short
It’s tempting to collect as much information from the user, but asking for too many inputs to your landing pages and forms can annoy people. Reduce the length of your forms to just two to three important fields. Once they are regular visitors you can collect more information later.
- Provide offers upfront for subscribers
Don’t make people search around your website to find across subscription options. Keep your offers upfront, and include calls-to-action on the most visited pages of your website.
- A/B test different campaign copy
A/B test is a user experience research methodology to test different aspects of your list-building campaigns with different styles of the same content. You might be doing all the right things to generate leads but there might be a problem with your design or copy.
- Create a blog page that readers can subscribe
Blog posts help you increase your ranking on search engines like Google, and allow you to collect blog subscribers that you can then upgrade to more actionable email campaigns over time.
- Include customer reviews on your website
Customer reviews can encourage people to join or follow your page. Publish your best reviews or testimonials from different platforms to your website that can help your new visitors know your website better.
These are the things that you should start doing today to increase your business’ email database. Many of them are very easy to implement and some may need a bit of consistency but at the end of the day, you will definitely have more subscribers than you had before. The key is to approach email list-building from as many angles as possible.
As your email list grows with loyal contacts, you will be able to guide them to newer offers that allow you to convert leads into sales.
