Email marketing strategy allows marketers to plan their email promoting process ahead of time. With an email marketing strategy, a company can layout their plan and figure out what kind of promotions to send at what time. Here are some points to help beginners create an email strategy:
- Define email marketing goals
- Use easy and effective email marketing tools
- Identify your target audience
- Choose list building tactics
- Manage your subscriber list
- Identify the types of emails to send
- Schedule delivery times
- Format the email content
- Optimize your emails
- Perform split-testing
- Analyze results
8 Effective Email Marketing Strategies
- Personalizing emails without using the recipient’s name
Today, 94% of brands and businesses say that email personalization is critical to marketing success. When it comes to personalizing your emails, you don’t have to struggle. Here are some ways you can personalize your emails.
- Ask the Right Questions
- Personalize your greetings
- Build Customer Personas
- Make Use of Location and Time
- Set Up Automated Behavioral Trigger Emails
- Matching Personalized Emails and Landing Pages
- Personalize Your Business
2. Long and short of subject lines
When it comes to deciding how to craft that perfect subject line, many marketers keep the subject line between 60 to 70 characters. According to research by Adestra, there is no increase in either open rate or click-through rate with 60 to 70 character length of the subject line. They also found out that subject lines above 70 characters and improved click-through rates, and subject lines 49 characters and below tested well with open rate.
3. Primetime to send your email
Though many emails are delivered during business hours, according to Experian Marketing Services, emails that received the best open rate were sent between 8:00 p.m. to midnight. If your email goes out when few others do, it stands a greater chance of getting noticed. Optimal mailing for hours also depends on your target location, so testing out how your customer ticks and when your recipient opens email can largely help in determining the prime hours.
4. Give something away
Consumers love freebies. In a study by Bluewire Media, the highest rates for opens and clicks were attained by emails offering gifts and giveaways. When you add the word “FREE” in the subject line, it is most likely to get click by your recipient due to the natural curiosity of human nature. Just make sure that it is not clickbait.
5. Optimize emails for Mobile
According to the email marketing firm Litmus, 47 percent of all emails are opened in mobile phones. Design accordingly to ensure that your email looks great no matter where it’s read. Here are some quick mobile design tips:
- Convert your email to a one-column template.
- Increase the font size for improved readability.
- Follow the android and iOS guidelines for screen size.
- Make the call-to-action clear and easy to tap.
- Keep important elements in the middle of the screen.
6. Email still reigns over Facebook and Twitter
Social media may be the popular medium to share information, but email still ranks at the top in social influence, according to SocialTwist. The results of the study showed a major advantage to email’s ability to address new customers compared to other social media platforms.
7. Send email on the weekends
While it may not be as effective as timed emails, Saturday and Sunday did outperform weekday emails in a study conducted by Experian. This method could help your emails to stand out as the number of emails sent and received on the weekends is low.
8. Re-engage an inactive group of subscribers
Even though you may have a huge list of subscribers, about 63 percent of your subscribers may be inactive. Re-engaging with the inactive subscribers can help gain their interest and increase follow-up rates. Create re-engagement campaigns as it is an excellent place to start.
How to develop an effective email marketing strategy?
A marketer always needs to make a plan based on the goals. Emails aimed at gathering subscribers need to be created differently than emails used to increase engagement. First of all, you need to identify your recipients and the goals you want to achieve. Next, plan out your email and design accordingly. After deciding how you want to build your email strategy, follow these email marketing tactics to improve your email marketing strategy in 3 months.
Personalize your emails according to customer behavior, previous purchases, and location specified images. Include subscriber’s names if you can.
- Create subject lines that are brief and precise
- Segment your subscribers based on the buyer’s journey, behavior and interests
- Create dynamic content to boost the relevancy of your messages
- Take advantage of user-generated content such as ratings, testimonials, and reviews
- Allow your subscribers to promote and share your emails
- Track users’ behavior with robust analytics and customer insights
- Ask for referrals to build your contact list
- Perform effective A/B testing
- Use timing to send emails according to the target audience
- Be consistent in your delivery
- Make sure your content engages and prompts action
Conclusion
Emails have so much to offer when it comes to driving revenue for your business, and with these tips in mind, you are already on your way to getting more from your email marketing strategy. From the data, you will collect you will be more consistent in sending more engaging emails schedule and add the missing ingredients in your future emails.
