Email marketing is one of the primary components of a good digital marketing strategy for your business. You may already know that but the challenge you are facing might be choosing the right email marketing services or platform. Using the right email marketing service for your campaigns offer a huge return on investment (ROI) and can have a huge impact on the success of your business.
To make your choice easier, here are 9 best email marketing services for small businesses.
The Importance of Using the Best Email Marketing Services
Email marketing is the most inexpensive and efficient marketing strategy for small businesses. According to the Direct Marketing Association, email marketing offers an average of 4300 percent ROI. Email marketing is the most effective method for marketing because it gives you full control, allows you to establish direct contact with your customers, and is easy to manage.
Success with email marketing depends totally on the email marketing software you choose as they are responsible for making sure that your emails get delivered and provide you the correct results. If you choose the wrong email marketing software, you will end up paying a lot more money for fewer marketing features and will not get positive results as well.
Also Read: A Beginner’s Guide to Successful Email Marketing – 8 Tips
What makes a Good Email Marketing Tool?
Good email marketing services enable you to create highly engaging campaigns. You should be able to easily send bulk emails that are personalized and targeted. Aside from that, your email marketing service must have an easy user interface that can make it easier to manage your contact list, segment users into groups, and track the performance of your email marketing campaigns. Most importantly, a good email service provider ensures that your email campaigns do not end up as spam.
Here are some of the most popular platforms for email marketing services:
Constant Contact
Constant Contact is the largest and fastest-growing email marketing service in the world. It is the best email marketing service for beginners as it is very easy to use. With Constant Contact, you can easily manage your email lists, contacts, email templates, the marketing calendar, and more.
Constant Contact also gives you access to easy tracking, built-in social media sharing tools, list segmentation, free image library, and a powerful eCommerce integration for some stores. Their Email Plus accounts also provide additional features such as coupons, email automation, surveys & polls, online donations, drip campaigns, and subject line A/B testing which helps you send targeted emails to maximize your open rate.
On top of this, they offer 24 hours customer support with live chat, community support, phone calls, email, and a vast library of helpful resources.
Constant Contact also provides online training, which allows small business owners to quickly learn the basics of email marketing and start using it to grow their business like a pro.
Constant Contact offers a 60-day free trial and after charges as low as $20/month after the trial.
SendinBlue
SendinBlue is an email marketing and SMS software for small and large businesses. It is an extremely easy email marketing service to use as it has excellent tools to create beautiful and highly engaging email campaigns. It also has beginner-friendly marketing automation tools that allow you to send transactional emails, create workflows, and segment users. Using this service you have the best email deliverability as it can select the best time to send bulk emails using AI algorithms
SendinBlue offers a free email marketing plan, but all your emails will have its branding. Paid plans start from $25 per month. More premium plans include features like live chat, CRM, landing page builder, and Facebook ads integration
Drip
Drip is an effective email marketing service platform for bloggers, E-commerce businesses, and digital marketers. They offer a wide range of tools like smarter email segmenting, split testing, list groups, and a visual workflow builder to make marketing automation, sales funnels, and personalization easy. It offers seamless integration for WordPress and many other website builders. Drip allows businesses to send bulk emails while connecting and engaging with every customer on a personal level. Drip also includes live chat support, webinars, automation training, detailed courses, free guides, and excellent documentation.
Drip full-featured plans start from $49 per month.
ConvertKit
ConvertKit offers a wide-ranging email marketing service for professional bloggers, authors, and marketers. The unique feature of ConvertKit is that it allows content upgrades and incentives with email signup forms. Segmenting subscribers is also very easy with ConvertKit. This helps you increase conversions with automated emails that feel more personal. ConvertKit is best for professional bloggers and creators
ConvertKit offers a 14-day free trial, and charges start from $29 per month.
AWeber
AWeber is one of the oldest and most used email marketing service providers in the world. AWeber offers a wide range of tools to manage their email marketing, for both small and medium businesses. With AWeber service, you get access to ready to use HTML email templates, email tracking, autoresponders, and list management. Some of the support options of AWeber are live chat, email support, phone support, and tutorials. It also connects to platforms like WordPress.
GetResponse
GetResponse is an extremely easy to use email marketing platform for small businesses. It allows you to create smart and engaging automated campaigns. With GetResponse, you can create campaigns, segment contacts, and send any number of emails with the easy drag and drop feature. These tools help you create effective email campaigns to boost your profits.
GetResponse gives you access to beautiful responsive forms, A/B testing, landing pages, and autoresponders and unsubscribes tracking. They also give access to free learning material including how-to videos, webinars, and guides.
GetResponse offers a 30-day free trial and pricing starts at $15 per month.
Mailchimp
Mailchimp is one of the most popular and the most effective email marketing platform, in the world primarily because they offer a forever free email marketing service plan.
Mailchimp comes with an easy drag-and-drop email builder, autoresponders, subscriber segmenting feature, and simple tracking for analytics. It also allows you to set up automated times based delivery, and you can setup segmenting according to demographics. Moreover, you can easily integrate MailChimp with WordPress and many other platforms. The best perk of using Mailchimp is that it offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers. Their paid plans start from $10/month for up to 500 subscribers.
Campaign Monitor
Campaign Monitor is an easy to use an email marketing platform. With Campaign Monitor, you can design, engaging emails that are flexible and beautiful. It provides features such as A/B testing, data segmentation, easy interface, and automation. Campaign Monitor provides free as well as premium features which start from 9$ per month.
HubSpot
Hubspot is a special email marketing platform. With HubSpot, you can build landing pages, lead flows, email workflows, forms, and gather analytics with easy and simple steps. They offer all in one toolset including, user-friendly interface and free learning. HubSpot offers free trials and their basic plan starts from 200$ per month.
Which Email Marketing Service Platform to Choose?
If you are a small business, a non-profit organization, or a startup blogger, it is best to use Constant Contact. If you run an online store or an eCommerce website, Drip will make your marketing easy and effective. If you are a content creator or professional blogger, you will see a lot of value in ConvertKit. If you are a business owner who wants a powerful marketing automation tool that combines email marketing, and SMS messages, SendinBlue is the right choice. You should also remember that your email marketing cost on each of these email marketing platforms will entirely depend on the email platform you use, the number of subscribers you have, and the number of total emails you send.
Looking for result-oriented email marketing services for your brand, we are here to help you.
