Did you know that 77% of consumers buy from brands that share their values? According to a Salesforce survey, 85% of consumers conduct research before they make a purchase online. Among the most used channels…
Digital Presence TodayAugust 31, 2023
Google is constantly innovating and evolving its advertising products to meet the changing needs and expectations of both advertisers and users. One of the latest developments in this regard is the transition from Discovery campaigns…
Digital Presence TodayAugust 23, 2023
The digital marketing landscape is undergoing a major transformation as third-party cookies, which have been the backbone of online advertising for decades, are gradually being phased out by web browsers and regulators. This change has…
Digital Presence TodayAugust 1, 2023
Search engine optimization (SEO) is the process of improving the digital presence and relevance of a website or a web page in search engine results pages (SERPs) likes of Google and Bing. It is a…
Digital Presence TodayJuly 30, 2023
The world of SEO is complex and developing, but a basic understanding of Search Engine Optimization (SEO) can make a big difference. So let’s start with the very basic question. What is Search Engine Optimization…
Digital Presence TodayDecember 2, 2021
With social media becoming one of our main modes of communication, consumers are demanding brand marketing to be more and more personalized too. Also, with the introduction of automation and machine learning technologies to digital marketing,…
Digital Presence TodayDecember 1, 2021
You have an amazing idea and you are planning to launch your startup. That's really great. But you would be surprised to know that 90% of Indian Startups fail in the first few years and…
Digital Presence TodayNovember 29, 2021
SEO outsourcing or a hiring digital marketing agency has become a norm of many big and small companies that do not have time and expertise to execute a data-driven campaign or have the budget to…
Digital Presence TodayNovember 26, 2021
Marketers and business owners often face confusion in choosing SEO or PPC in order to get more leads, increase conversions, and overall grow their business. Fortunately, this article covers up the pros and cons of…
Digital Presence TodayNovember 24, 2021