Did you know that 77% of consumers buy from brands that share their values? According to a Salesforce survey, 85% of consumers conduct research before they make a purchase online. Among the most used channels…
In the digital age, having a strong online or digital presence is not a luxury, but a necessity. A digital or online presence is the sum of all the ways your brand is represented and…
You have an amazing idea and you are planning to launch your startup. That's really great. But you would be surprised to know that 90% of Indian Startups fail in the first few years and…
With just 2 months to 2022, brands and marketers are already in the process of drafting their digital marketing strategies for 2022. This is the time when you run an analysis for your activities in…
COVID-19 has severely impacted our lives in unexpected ways. Businesses have closed, people are being ordered to stay in their homes, people from the poor communities are finding it hard to meet end needs, and…
In today’s profoundly connected world, mobile app users have become increasingly sophisticated. Digital integration has resulted in higher levels of consumer expectation, and customers expect more from brands than ever before. One of the major…
Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however, developers are only now seeing the full potential of geofencing for building a great user-first experience. While geofencing received…