Instagram as a platform and Instagram marketing has unlimited opportunities for hardworking marketers. Unfortunately, only about 10% of marketers use Instagram marketing the way it should be used for online business.
In June 2018, Instagram announced that it reached an astounding 1 billion active monthly users and the numbers are still growing. Instagram also claims of having 25 million business profiles. With this huge number of users, there is no reason why you should not be leveraging Instagram to skyrocket your online business.
As per the latest research, over 200 million Instagram users visit at least one business profile on Instagram per day. Similarly, over 60% of users reported they have discovered new products on Instagram.
Here are 6 tips to skyrocket your Instagram marketing:
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Make Your Business Profile Stand Out
Your profile is the most important part of your Instagram account, so you must make it the best using the best image and description. If your Instagram profile looks like every other average Instagram user, then don’t expect to see big results from Instagram marketing activities, as it will not be able to retain users.
Use the right images, logo, and other media elements such as emoji and hashtags to make your Instagram account look professionals and stand out. If you can create the right Instagram business profile, it can make it much easier to attract new customers.
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Connect with Your followers
Over 90% of businesses on Instagram does not care what their audience thinks. Most businesses don’t make a regular post, they make a post and disappear until the next post. If you do this, you will find it very hard to get the trust and loyalty of your followers.
The best way to gain the trust of your followers is to listen to them and staying connected through comments and replies. Pay attention and answer their questions fast. To get their support, you can follow some of them and like their posts. You can even mention some of your outstanding Instagram followers in your posts.
Giving your audience some recognition and making your followers feel special is a great way to show them that you care for them. By doing this, you will win their trust and loyalty, and they will open their wallets for you.
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Use Relevant Hashtags
More than 60% of Instagram followers admit that they discovered new products on Instagram. Additionally, 800 million users follow Instagram business profiles. All these were made possible by the type of hashtags these businesses are using. When users search for something on Instagram, the result is shown according to hashtags used on each post.
If you want to reach your targeted audience, you must make use of relevant hashtags on all your posts. In some cases, you can even search for a trending hashtag of the day to make your post go viral. If you use the right “hashtag”, you can take your post to Instagram’s “Explore Page,” where you will have the opportunity to gain many new followers.
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Create Appealing Visuals
The high-quality posts on Instagram are one of the prime factors that make Instagram so popular. 93% of decisions in the buying process on Instagram are based on visual appearance. Making use of high-quality images and creative videos can skyrocket your business and improve the results from your Instagram marketing activities.
You can invest in stock images or high a graphic designer or photographer to help you with a high-quality image that accurately represents your company.
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Work with Instagram Influencers
If you are looking for a faster result from Instagram marketing activities, then put in some money on working with Instagram influencers. If an influencer recommends your product in his/her post, it can help you significantly increase your sales. However, make sure you choose the right influencer who is relevant to your business.
You don’t have to go for influencers with millions of followers, anyone with up to 20,000 active followers can work as an influencer. Ask your influencer to post about your product and recommend it to the followers.
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Never Stop Growing Your Instagram Account
There is no limit on the number of followers you can have on Instagram. Thus, you should always put your best effort into Instagram marketing to grow your account every day. As your Instagram followers grow, it becomes easier for users to discover your profile.
Read Now: How to Send a Single Message to Many People on Instagram
Instagram has everything you need to market your business online. Instagram not only provides you with the numbers but also has a large number of people who are willing to buy from you.
Many big brands have already adopted Instagram as their primary marketing platform. If you use Instagram the right way, you can take the help of Digital Presence, a trusted leader in the digital marketing industry to take your business to new heights. For more information on Instagram Marketing Strategies visit www.digitalpresence.today.
