Off-page SEO refers to all optimization activities you can do outside of your website to help you improve the SERP position. In other words, off-page SEO helps search engines understand your website, product, or services. Even having just a few links from popular and relevant sites with high levels of authority will increase your chances of ranking higher.
By following effective off-page SEO techniques you can prove to your readers and search engines that your site is trustworthy, authentic, and relevant in your industry. Search engines might change their algorithms, but off-site SEO will still be one of the main factors to improve Google rankings.
If you want to increase brand awareness, drive organic traffic to your website or improve Google rankings you need to follow best off-page SEO practices.
Here are the 10 most effective off-page SEO techniques that you can deploy to improve your Google rankings:
1. Link Building
Link building is the most popular and effective marketing technique deployed by SEO professionals. Even though quality content is the number one ranking factor, link building is often preferred by most upcoming businesses. There are two kinds of links:
- Earned links: These are cited by external sources.
- Created links: These are links when you have a guest blogging strategy.
The best way to do this is to make your content worthy of links, and links will come naturally.
2. Social Media Power
To make Google rank you high you need to get the attention of your audience first. Facebook, Twitter, Linkedin, and Instagram are four of the best social media platforms that surely know how to engage people. Brands and online marketers must seize these platforms and incorporate brand advocacy and promotions.
3. RSS Feed Subscription Box
RSS, also known as Rich Site Summary makes page information available in XML format and allows people to subscribe to your website. By using RSS, you not only improve your contact list and subscribing program but you can also share and communicate your company updates, blog posts, and news.
4. Blog Commenting
Blog commenting is an off-site SEO activity that can drive organic traffic to your website and in turn, provide good SERP ranking. Through blog commenting you can share your insight on topics, and attract attention to you with useful tips, and relevancy.
5. Guest Posting
By writing guest posts from occasionally, help you build quality backlinks, and drive organic traffic to your website. You also display professional conduct and concern by writing not only on your blog but contributing to others too. Similar to blog commenting, your posts should be relevant, authentic, and provide useful tips.
6. Forums Posting
Forums posting is a part of off-page SEO techniques that helps to promote your website. Quora, Reddit, and Yahoo Answers are the most popular platforms from where one can gain a lot of attention. These Q&A platforms are gold mines for SEO professionals but they have to be won first with relevancy and transparency.
7. Build Trust
Transparency is one of the important factors in building trust. Post useful content and don’t try to deceive your readers with catchy titles and zero quality content as it can lead to uncertainty. You can allow your readers and customers to rate and review your products and services on social media platforms and your website to show transparency and thereby gain trust.
8. Incorporate Videos and Images
Off-site SEO is about getting attention to your website thanks to outbound activities and one way to get attention is by promoting your business through videos, images, podcasts, and infographics. They are more likely to get more shares, likes, and bookmarks than some blog posts.
9. Build Relationships
Start connecting with your readers and customers; impress them enough to make them share your content to build some relationships. Make sure to keep in touch with them by asking advice and featuring them in some of your content. This way, your content is more bound to being shared across their social channels.
10. Be Active On the Web
Well-driven off-page SEO techniques increase brand reputation and authority. Be present and aware of what your website is going through and your customer responses to make your brand heard. Communicate your brand to your customers and give them quality services to make them feel special.
Follow these effective off-page SEO techniques and you are sure to improve your Google rankings, just make sure not to practice black hat off-page SEO techniques as doing this may turn your search engines, visitors, and subscribers to enemies. For more information on off-page SEO visit www.digitalpresence.today.
