The Google E-A-T algorithm update is one of the major changes to how Google ranks websites. According to Google, expertise, authoritativeness, and trustworthiness of the website is another factor that determines a site’s quality. Basically, Google is asking users whether they feel the pages they are assessing were created by an expert in the field.
Google E-A-T guidelines are all about evaluating whether your site is of high quality.
- Expertise: Google algorithm figures out how knowledgeable the site owner is on the subject matter they talk about.
- Authoritativeness: The credibility of the content on your website. This includes any credentials, outside reviews, testimonials, and ratings.
- Trustworthiness: Google examines how trustworthy the site is. It looks into overall site quality and especially factors like site security.
High-Quality Pages Possess the Following:
- Enough Main Content: Content should be sufficient enough with a unique topic and purpose to satisfy the needs of a user
- Trustworthy content: The page and the associated content should be clear, authoritative, and trustworthy for the topic discusses.
- Functional Design: The website should be designed functionally to allow users to easily locate the information they need.
- Auxiliary Information: About us, contact information, and customer service should be provided.
- Supplementary Content: The web page should enhance the user’s enjoyment and experience.
- Positive Reputation: The website should have a positive reputation for its page topics.
- Maintained Regularly: The website should be maintained and edited regularly on a frequent basis.
How to Implement Google E-A-T Guidelines?
1. Re-examine your website
You should remember that SEO is not about tricking search engines into sending you traffic. Instead, it’s about understanding that updates and making search better for users. In the end, Google wants to deliver its users the most relevant and high-quality results so your mission should be the same.
If you already have a great website, Google uses the links you put, reviews you get, and a lot of other things to evaluate quality. If you don’t have good links in your content, you will likely not perform well in search no matter how much technical SEO you do. Therefore, the first thing you must do is examine your own site and see if anything could be considered false, spam, or harmful to others.
2. Optimize Your About Page
Google guidelines clearly state is that your website should mention who is responsible for the information on your website. This is also helpful to users as they tend to trust the website with clear information about the owner or the website.
One of the most basic ways to gain the trust of users as well as Google is to make about page as genuine as possible. However, to meet the E-A-T guidelines your page must also contain the important markers of expertise, authority, and trustworthiness. This could be by mentioning your experience, number of team members, awards you have won, testimonials from clients, business address, and contact details.
3. Show the Expertise of Everyone working on Your Site
The author of the website should have his credentials mentioned on the website. Your website should be configured in such a way that your information shows up at the bottom of articles written by the person, this gives Google a positive signal and appeals to the Google E-A-T algorithm update. You can also mention popular blogs or businesses you own, conference and industry events, and awards you have won.
4. Manage Your Reputation
E-A-T also concerns your site’s environment so make sure that your reputation around the web is as good as possible. You can do this by featuring yourself on reputable new sites. To build E-A-T for yourself and your authors, it’s also a good idea to get featured on sites in your industry and have others review what you have to offer. You also may want to collect feedback from customers and clients and post them on your site.
5. Improve Your Content
Your content is always a crucial factor when it comes to performing well in search engines. Your content also needs to enhance your site’s E-A-T and fulfill the criteria of expertly written, authoritative, and trustworthy. However, improving your content for the Google E-A-T algorithm update also means reviewing your existing posts to see if they meet the criteria.
Every website that wants to continue to rank well in search engines needs to update its content with the constantly changing landscape of SEO. You will always need to re-evaluate your SEO strategy, especially when Google makes major algorithm changes.
