Have you ever wondered to what extent the e-commerce business model is applicable, and where is it likely to end? This is the same question that goes through the minds of most online business entrepreneurs today. This phenomenon of online business has resulted in soaring businesses across the world. Some of the best e-commerce examples include Alibaba, Best Buy, and Amazon. With many online stores following the process laid down by successful companies, many startups and small businesses have experienced growth like never before.
The Rise of Ecommerce
E-commerce began to rise in the year 2001, during the growth of the internet and access to the internet in households. This was the time when major companies set up their online domains to sell and buy products. This new way of buying and selling increases the overall sale by up to 4% which was huge in that era.
One of the most common perceptions during the time was how e-commerce had changed the playing field for the physical stores. With e-commerce, consumers saw the price and also got the opportunity to place things on their wish list and find new things.
For most online businesses, this new revenue model brought a significant change in how brands set advertising campaigns. The breakthrough helped smaller online shops find a platform that can help them reach the global market and be a part of this new rising phenomenon.
During the rise of this online business model; banks found a way to increase their presence by pushing development in online payment gateways like PayPal, VISA, etc. This was also the time Amazon became popular in the industry. The idea of being able to purchase any household product, electronic devices, and food with just the click of a few buttons took the market by storm.
By 2009, the success of this e-commerce model spread all around the world. Brands started creating their online portals to push for sales online while continuing their brick and mortar operations. As companies like Amazon started to become a multinational corporation, this transition from the traditional business model to a complete online sales became a popular revenue trend during this time.
Tech companies realized it’s easier to create an e-commerce website instead of open a shop and pay for warehousing. As system and processes began to develop while entrepreneurs tend to overlook standard practices. This resulted in a lack of optimization and the inability to cash in potential goals.
The E-commerce Traps and Potholes
To be able to pick up on cost-effective sales and processes, it’s essential to understand why and how eCommerce has become a success story. Let me clear this point with an example here. Even if you’ve bought the domain and hosting, and prepared to be famous, there is more than one thing you must take into consideration into consideration.
When you Google search a product, Google shows several e-commerce portals selling the same products that your business sells. If your brand is nowhere to be seen, you have somehow ignored the new practices.
Search Engine optimization, along with ignorance of some primary content fields of your eCommerce store, can make the difference in pushing your name within the market. Here is how to grow your online store to make it a success.
- Webstore Optimization
If you are finding it hard to survive the giant of the eCommerce industry, don’t worry, you are not alone. Portraying your products perfectly the product description page is an essential part of online optimization. You should be aware that the content placed there serves more purposes than just for customers to see.
Factors such as mobile incompatibility can affect your growth rate as most of the people are actively browsing through their mobile phones. If your website is not compatible with mobile devices, your customers could lose interest in your store.
User interface and user experience are also two of the most critical factors that you must consider for improving the brand image of your e-commerce store for your customers.
Also, the seamless navigation of the e-commerce store is vital for users.
You can also easily integrate your online e-commerce portal with different social media channels. By being present in all social media channels you get the advantage of placing SEO optimized content, which is more likely to rank in the searches.
- Customer Reviews and Engagements
When your online business starts making sales, it is very important to gather testimonials from these customers for the site. People are likely to trust a brand more, which has genuine and unbiased customer reviews.
Readers of these testimonials feel more curious about the brand’s products and want to try it for themselves. Social media is also a very good platform to implant awareness regarding your products. So mixing up the content with videos, product write-ups can make all the difference in making people aware of your product.
- Marketing Channels
With so many distribution channels available, businesses can mix up channels of marketing for their brand. The use of an email marketing strategy is a popular choice when it comes to higher conversion rates. A personalized email to potential customers is likely to land him on your landing page.
Moreover, it’s important to run analytics and update the brand persona, as being an online entrepreneur, you need to know what the market perception about your brand is. Analytics are also essential to get a know-how of where customers land on the page, and at what point of the purchase journey do they lose interest in your e-commerce store.
The rise of e-commerce is likely to prevail more prolonged than expected. Becoming a part of the top-tier e-commerce stores is a journey on its own. And while you strive for your goals, it is also essential to understand the challenges and risks involved in terms of cyber attacks, scams, and social media frauds that become hurdles in the way of success.
If you are looking to grow your online store to make it a success, you can find no reliable company than Digital Presence Today. We provide the best webstore optimization solutions and help you gain access to all marketing channels. To make your online store a success, visit, www.digitalpresence.today.
