Digital Marketing tools are very important for digital marketers. Modern marketers are expected to be a million places at once. Whether we’re digging through data or fine-tuning our digital and social presence, the right digital marketing tools help in saving the valuable time. Without the right set of digital marketing tools, its almost impossible to carry out digital marketing campaigns efficiently.
I have been working as a digital marketing consultant for many organizations. To give my best I keep on doing a lot of research, which helps me to stay updated as well.
I find these tools valuable to all digital marketers. Doesn’t matter if you are just starting out as an individual digital branding consultant like me, or you’re looking for enterprise-level digital marketing tools to ease your work; I have got you covered.
Here is the list of the top digital marketing tools I use frequently for different categories of category of digital marketing work.
Social Media Marketing Tools
Social Media is a core component of digital marketing. Let’s have a look at the top social media marketing tools and how exactly they function.
1. Hootsuite
Hootsuite is one of the easiest social media marketing tool. It helps you to schedule posts and stay updated with all of your social media accounts in one place. You can set up streams for posts, mentions, messages, scheduled messages, and more. You get content curation options like searching, tagging, and usage statistics. It allows you to filter social conversations based on hashtags, keywords, and location. You can curate the content based on the usage stats and analytics of the campaigns. You can even assign a comment or message to a team member for them to reply later. Hootsuite comes with a free 30-day trial. Use it first and then you can make up your mind to buy premium plans.
2. Buffer
If you are looking for a fast way to share anything you’re reading, Buffer is for you. Download the extension or app and your links to the tool, it will automatically add your post to your queue for the social media platform of your choice.
Buffer offers a simple scaffold to to plan, collaborate, and publish your content on Facebook, Instagram, Pinterest, Twitter, and LinkedIn. Besides posting the updates, it also lets you respond to social conversations, address the concerns of your customers, and impart a smooth customer experience, which can help you to bring faster business growth. You can create unique and engaging social media posts tailored for different channels. You can take your social media marketing to the next level with Buffer.
3. Sprout Social
Social media is evolving and so is consumer expectations regarding transparency, authenticity and brand connection. Sprout social helps you not to just meet but exceed those expectations. Sprout Social as a social media management and engagement platform for business makes it easy for you to effectively engage with current customers and prospective customers.
It help you to understand your target audience and build a better strategy with cross-network social publishing. It is a scalable platform offering the features of social listening, social publishing, social analytics, and automation to name a few. It enables you to maintain a calendar for the content to be published. With Sprout Social, you can render a personalized experience to your customers.
4. Google Analytics
Google Analytics is an absolutely free tool from Google that provides extremely valuable insights into your website traffic and its engagement with your website.
And if paired with Google Search Console (another free digital marketing tool from Google) it can do wonders by helping you identify any problems on your site.
Key Data points that you can get from Google Analytics:
- Traffic to your site by day, week, month, or any time period you choose
- Source/Medium of your visitors, referrals from other website, organic search, ads, social, or direct
- The keywords generating traffic for your website
- The demographics and interests of your users
- Duration of each user on your site and which pages they visit
- All this information is interesting, but it’s also vital knowledge that can help you to optimize your website and marketing campaigns (while keeping your SEO efforts low cost).
For example, you might notice through Search Console or Analytics that you’re getting a lot of traffic from a keyword that you lack content covering. Write a blog post optimized for that keyword and watch your traffic and engagement levels rocket.
Getting loads of visitors from Facebook but none from Twitter? Maybe this is a sign you should concentrate your marketing efforts on your main channel.
It’s all about the insights – not just the analytics.
To be contd..
