Unlike website pages which are designed for different goals and objectives, landing pages have a single focus, to convert leads into customers. When it comes to online marketing strategies, you can create a lengthy list of the best landing page practices which can be useful in convincing more visitors to sign up with you.
Since a well-executed landing page can boost your marketing strategies, as they get real-world results in terms of converting visitors, to compete in the overly competitive digital landscape, you need to follow a set of practices to achieve a good start in digital marketing.
If your asset-hosting landing pages are not converting, that means they are not working. The below-listed practices will help you successfully format and optimize your landing pages to gain conversions.
Only 50% of landing pages are optimized for mobile. That means, 50% of businesses are missing out on the fastest-growing market of internet users in the world.
I am sure, you are not aiming to be that 50%. Here are 8 best landing page practices to achieve more effective digital marketing strategy:
1.Action-oriented Copy
Use words that make your readers feel an urge to respond in some way. Whether it’s social influence language or copy that’s more personalized, give prospects guidance to follow on the page.
2. Contrasting CTA Colors
Make the action stand out by using contrasting colors in your CTAs. According to contentmarketing.com, simply changing the color and shape of the CTA button can lead to a 36 percent increase in sales for a brand.
3. Remove the Navigation Menu
If you want visitors to convert into leads, don’t tempt them to navigate away from the landing page. Without a navigation menu, they are more likely to follow through on the only clickable option, i.e. filling up the form.
4. Use Images and videos
Landing pages are not just for text, you can also make use of related videos and images to make it more appealing. Using visual features on landing pages can boost your conversions by as much as 80 percent according to contentmarketing.com.
5. Request the Right Amount of Info
You should only ask what you need on your landing page. If you are offering only a simple one-page asset, just request for a name and email. You can always ask for more information later once you got them interested in your content, product, or services. You should always remember that for every required field you add, your abandonment rate increases by 1 to 2%.
6. Strengthen the headline
The headline is one of the most important elements of your landing page. It’s the first thing a visitor sees when they end up on your landing page, so try to grab the reader’s attention right away. Here are 3 points to help you make a strong impact on your audience.
- Make it shorter: Headline real estate is incredibly valuable, so choose every word carefully. If a word doesn’t make the headline better, take it out.
- Make it actionable: You want to connect with the reader in a crystal clear way. If the reader has to stop and think, you’ve lost your moment.
- Make a promise: Your visitor has a pain point, so show how you solve it. Paint a picture of what success looks like and make your visitor crave your solution.
7. Keep It Simple
Your landing page has only one purpose, to convert leads into subscribers. Keep your focus on that purpose and keep your landing page as simple and easy-to-read as possible. While a great headline is a good start, your copy needs to be just as powerful. The trick with effective landing page copy is to dig into your most important features and benefits, while simultaneously keeping the copy effortless to read within 10 seconds.
8. Keep On Testing
Analyze your landing page regularly to see the results they are bringing in. This provides insight into what is working and what is not. It also allows you to test and make changes that can increase your conversion rates.
These advanced landing page strategies can help you build more effective landing pages that can skyrocket your leads. These practices work differently for every business, so it’s up to you to discover which will work best for you.
You can use these strategies as a guideline and test tactics on your landing pages. With the right approach backed by the right data, you will be able to achieve your target of acquiring maximum clients.
